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Practical Clean Label is Europe’s only conference to focus exclusive on the practical realities of developing and marketing clean label products. Attend this unique two-day event to learn how to overcome challenges and maximise opportunities around consumer demand for natural, simple and healthy foods.


Based on in-depth market research, the conference programme has been designed to offer guidance on the practicalities of stripping back your ingredients list to the bare minimum, taking out common nasties, and finding innovative ways to communicate clean label to the savvy consumer.  Walk away with the NPD and reformulation inspiration you need, as well as invaluable industry examples and up-to-date market insights to drive your product success.

Confirmed speakers keen to share their experience include:


• James Arnold, Marketing Director, Premier Foods
• Nicole Patterson, Principal Consumer Analyst, Leatherhead Food Research
• Dr. Anneke Martin, Senior Scientist, TNO (Netherlands Organization for Applied Scientific Research) 
•David Jago,
Director of Trends & Innovation, Mintel
• Richard Wood, Regulatory Affairs Manager representing
Biscuit, Cake, Chocolate and Confectionery Sector Group (BCCC) of the Food and Drink Federation
• Dr Sarab Sahi, Principal Research Officer, Baking & Cereal Processing Department, Campden BRI
• Aaron K. Edwards,
Director - Global Wholesome Ingredients Business,
National Starch Food Innovation


New for 2011: Technical Innovation and Marketing streams offer delegates the opportunity to go into depth on the practicalities of their area of expertise without missing out on valuable shared learning and networking throughout the rest of the event


Attend Europe’s only dedicated clean label event to:

• Focus on the practicalities of developing and marketing clean label products and ensure you’re effectively responding to this growing consumer trend

• Learn from four industry case studies showcasing new innovation and offering top tips for you to apply in your own organisation

• Network with both technical and marketing professionals representing a broad range of manufacturers and ingredient suppliers, building your knowledge of this complex topic

• Attend an interactive,
post-conference workshop led by Leatherhead Food Research and focused on exploring the practical challenges of clean label NPD and reformulation
 

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